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Archive

Dive into a collection of past posts and rediscover timeless content.

MGM Resorts Elevates Customer Lifecycle with Milestone Rewards and Strategic Partnerships

MGM Resorts Elevates Customer Lifecycle with Milestone Rewards and Strategic Partnerships

The casino giant introduced rollover tier credits and celebration bonuses after data revealed members were disengaging after reaching status levels

Nov 13, 2025

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3 min read

Cameo Bets Big on Loyalty to Combat One-Time Buyer Problem

Cameo Bets Big on Loyalty to Combat One-Time Buyer Problem

CEO Steve Galanis discusses the new "Red Carpet Rewards" program, the power of gifting data, and how the platform is building a CRM for digital creators.

Nov 12, 2025

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3 min read

Sephora’s 44M-Member Loyalty Program Doubles Down on AI, Personalization

Sephora’s 44M-Member Loyalty Program Doubles Down on AI, Personalization

The prestige retailer is leaning into value, omni-channel convenience, and emotionally resonant loyalty moments to stay ahead in a shifting beauty landscape.

Nov 11, 2025

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3 min read

Why HubSpot, Klaviyo & Braze Stock Dropped After OpenAI’s Martech Demo

Why HubSpot, Klaviyo & Braze Stock Dropped After OpenAI’s Martech Demo

A short demo from OpenAI sparked debate with marketers whether AI agents will augment marketing automation platforms, or displace the way teams use them.

Nov 10, 2025

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4 min read

Carnival Plans Biggest Loyalty Overhaul in 25 Years - With Points, Status, and Partners Outside the Ship

Carnival Plans Biggest Loyalty Overhaul in 25 Years - With Points, Status, and Partners Outside the Ship

The cruise giant wants to modernize loyalty with earn-everywhere rewards, instant recognition, and a fully connected co-branded credit card.

Nov 7, 2025

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3 min read

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