What Happened:
Zeta Global’s Chad S. White published “The Seventh Age of Email Deliverability” outlining how inbox providers’ AI systems now rewrite parts of promotional emails before and after they’re opened.
He shows examples of AI-generated summaries replacing brand-crafted emails. Gmail, Yahoo, and Apple Mail can override subject lines, preview text, and the top section of email content with their own extracted summaries.
He discusses how post-open email layouts are shifting. Features like Gmail’s Deal Cards push a significant portion of brand-written content further down the page.
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