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Dive into a collection of past posts and rediscover timeless content.

MGM Resorts Elevates Customer Lifecycle with Milestone Rewards and Strategic Partnerships

MGM Resorts Elevates Customer Lifecycle with Milestone Rewards and Strategic Partnerships

The casino giant introduced rollover tier credits and celebration bonuses after data revealed members were disengaging after reaching status levels

Nov 13, 2025

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3 min read

Cameo Bets Big on Loyalty to Combat One-Time Buyer Problem

Cameo Bets Big on Loyalty to Combat One-Time Buyer Problem

CEO Steve Galanis discusses the new "Red Carpet Rewards" program, the power of gifting data, and how the platform is building a CRM for digital creators.

Nov 12, 2025

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3 min read

Newk’s Eatery Scales Loyalty to 27% of Sales With Hospitality-First Approach

Newk’s Eatery Scales Loyalty to 27% of Sales With Hospitality-First Approach

Loyalty members visit 2.6x more often at Newk’s, without the brand relying on BOGOs or heavy offers.

Nov 12, 2025

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3 min read

How Does the AI Bubble Affect Lifecycle Marketing?

How Does the AI Bubble Affect Lifecycle Marketing?

With “AI bubble” searches at an all-time high, we’re all asking: what’s hype, what’s real, and what’s next?

Nov 12, 2025

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2 min read

Texas SB140: What Lifecycle Marketers Need to Know

Texas SB140: What Lifecycle Marketers Need to Know

Settlement confirms consent-based marketers aren't "telemarketers," but private lawsuits and quiet-hours risks remain. Here’s the practical playbook for your SMS program.

Nov 11, 2025

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3 min read

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