Dive into a collection of past posts and rediscover timeless content.
Lifecycle leader Cat Covert shares why current CDP messaging falls flat across marketing, product, and data teams.
Dec 10, 2025
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3 min read
A LinkedIn post by Jessica Levinson of Milk Bar shows how “megaphone” retention erodes trust and pushes customers away, and why aligning to real behavior matters.
Nov 22, 2025
2 min read
CAVA introduced a status match program that recognizes top tiers from dozens of loyalty programs (from airlines to beauty) and converts them into CAVA’s Sand or Sun status for boosted rewards.
1 min read
A LinkedIn post by Dela Quist lays out why Amazon may launch its own ESP to lock down post-purchase data, tighten identity, and feed its AI with signals it currently loses to the open web.
Nov 21, 2025
A LinkedIn post by email strategist Kate Reeves breaks down 30 micro-swaps that shift CTAs from commands to outcomes.
