What Happened:
CAVA introduced a Status Match program that recognizes elite tiers from airlines, hotels, retailers, and restaurant loyalty programs to bring those members into its own rewards ecosystem.
Verified customers are placed into CAVA’s higher tiers, Sand or Sun, which offer faster point earning, delivery benefits, birthday rewards, and early access perks through 2025. Members apply by signing into CAVA Rewards and uploading proof of their status, with matches typically processed within a week.
Marketing experts note it’s an effective move for pulling premium customers into the program early.
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