What Happened:
Email & CRM consultant Kate Reeves shared a list of 30 CTA rewrites illustrating a broader movement toward benefit-first call-to-action language. Instead of directive phrasing (“Order Now,” “Register Now,” “Shop Now”), each example reframes the action around what the user receives “Make It Yours,” “Save Your Place,” “Treat Yourself Today,” “Find Your Perfect Fit,” and others.
Her angle: CTAs aren’t just buttons. They shape how people feel about the action. Reeves encourages marketers to replace commands with invitations that highlight the value behind the click.
Read the full post here.