Jan 14, 2026
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3 min read
Chad S. White on AI summaries quietly reshaping inbox control, relevance, and sender reputation.
Jan 7, 2026
Lifecycle strategist Carmen Lee on the tools, workflows, and guardrails for competitive email research.
Dec 30, 2025
Vimeo's Joseph Lee on cost tradeoffs and rebuilding lifecycle email at enterprise scale.
Dec 23, 2025
Email veteran Dela Quist explains why Amazon is uniquely positioned to reshape the ESP market, and what brands should expect if they do.
Dec 17, 2025
2 min read
A practitioner’s playbook for giving each channel a distinct job.
Dec 10, 2025
Lifecycle leader Cat Covert shares why current CDP messaging falls flat across marketing, product, and data teams.
Nov 22, 2025
A LinkedIn post by Jessica Levinson of Milk Bar shows how “megaphone” retention erodes trust and pushes customers away, and why aligning to real behavior matters.
1 min read
CAVA introduced a status match program that recognizes top tiers from dozens of loyalty programs (from airlines to beauty) and converts them into CAVA’s Sand or Sun status for boosted rewards.
Nov 21, 2025
A LinkedIn post by Dela Quist lays out why Amazon may launch its own ESP to lock down post-purchase data, tighten identity, and feed its AI with signals it currently loses to the open web.
A LinkedIn post by email strategist Kate Reeves breaks down 30 micro-swaps that shift CTAs from commands to outcomes.
CRM strategist Carmen Lee highlights three tools practitioners rely on to monitor competitor email programs and benchmark strategy.
Nov 20, 2025
The “Seventh Age of Email Deliverability” explains why marketers are losing control of subject lines, preview text, and above-the-fold real estate.
Nov 18, 2025
With “AI bubble” searches at an all-time high, we’re all asking: what’s hype, what’s real, and what’s next?
Nov 17, 2025
Settlement confirms consent-based marketers aren't "telemarketers," but private lawsuits and quiet-hours risks remain. Here’s the practical playbook for your SMS program.
Nov 14, 2025
4 min read
Consulting firm Stitch collaborated with the fast food chains to use AI to automate repetitive tasks like campaign composition and quality assurance.
Nov 13, 2025
The casino giant introduced rollover tier credits and celebration bonuses after data revealed members were disengaging after reaching status levels
Nov 12, 2025
CEO Steve Galanis discusses the new "Red Carpet Rewards" program, the power of gifting data, and how the platform is building a CRM for digital creators.
Nov 11, 2025
The prestige retailer is leaning into value, omni-channel convenience, and emotionally resonant loyalty moments to stay ahead in a shifting beauty landscape.
Nov 10, 2025
A short demo from OpenAI sparked debate with marketers whether AI agents will augment marketing automation platforms, or displace the way teams use them.
Nov 7, 2025
The cruise giant wants to modernize loyalty with earn-everywhere rewards, instant recognition, and a fully connected co-branded credit card.
Nov 6, 2025
Loyalty members visit 2.6x more often at Newk’s, without the brand relying on BOGOs or heavy offers.
Nov 5, 2025
The rewards platform incentivizes learning about caregiving, financial planning and health rather than purchases, targeting emotional loyalty with its 50+ audience.
Nov 4, 2025
Inside how the Cavs fuse data, fan identity, and a new rewards ecosystem to drive long-term engagement.
