What Happened:
Email marketing expert Carmen Lee shared a post outlining three public websites that marketers commonly use to review competitor email programs.
She notes that Milled allows marketers to look up any brand and view their latest emails in real-time. Really Good Emails and Email Love offer a catalog to show how major brands structure their automation journeys.
Lee also mentions a common tactic: using a separate inbox to subscribe to competitors and track their cadence, creative patterns, and triggered flows.
For the full post, read here.